Soap package design
KAULK
KAULK crafts artisanal soaps rooted in Mexican healing traditions, handmade with sacred herbs to inspire transformation and heritage.
OVERVIEW:
Brand Designer
Graphic Designer
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OVERVIEW:
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KAULK’s conceptual packaging blends alchemy and tradition, using natural elements to enhance its mystique. Every detail reinforces the brand’s identity and creates a ritualistic unboxing experience.
Introduction:
KAULK, a premium skincare brand, sought a conceptual packaging design that embodied magic, craftsmanship, and natural medicine. The goal was to create a tactile, sophisticated experience to set a new standard in the premium skincare market while reinforcing the brand’s identity.
Execution & Aesthetic
The concept balances sustainability with artistry. The matte black wrapping paper provides a refined, tactile experience, while the protective liner ensures product integrity. Waxed thread and an embossed wax seal reinforce the apothecary-inspired aesthetic. The typography, a mix of Copperplate and Academy Engraved in gold, conveys heritage and elegance. Botanical illustrations subtly reference alchemical traditions, strengthening KAULK’s connection to natural medicine.
Potential Impact:
This conceptual packaging design offers an immersive brand experience, engaging the senses and enhancing storytelling. The wax seal serves as a signature detail, elevating brand recognition. With its refined, mystical appeal and commitment to sustainability, this concept has the potential to position KAULK as a leader in holistic skincare branding, setting a new benchmark in luxury packaging.
