art direction / branding / label design / packaging / digital ads / social media cards / social media strategy
Product rebranding
Montreal Original
A Quebec-based e-liquid manufacturer setting new industry standards and catering to evolving user needs.
Introduction:
As the Communications Director and Graphic Designer at Montreal Original Labs, I led a comprehensive rebranding of its e-liquid Baseline products. This immersive project was about more than just packaging — it was a testament to Montreal's history and culture.
Direction:
Each meticulously crafted design aimed to elevate product aesthetics while resonating with the sophistication synonymous with Montreal's spirit. I approached this challenge holistically, curating a diverse and captivating menu that embodies Montreal's history within the line's e-liquid flavours.
Results-driven:
This creative departure from industry norms introduced a unique design concept, underscoring our commitment to innovation. The result? Impactful menus and packaging that redefined the boundaries of creativity and functionality within the e-liquid landscape.
Results-driven:
This creative departure from industry norms introduced a unique design concept, underscoring our commitment to innovation. The result? Impactful menus and packaging that redefined the boundaries of creativity and functionality within the e-liquid landscape.
I'm satisfied with the innovative menus and packaging developed through this project, which represents a significant advancement in my career as an in-house graphic designer.
