Podcast branding
Lexop
A SaaS fintech company offering a user-friendly platform that helps businesses collect overdue payments digitally.
ROLE:
Graphic Designer
Motion Designer
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Overview:
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Maintaining user-friendliness across platforms was essential to ensure a consistent and smooth user experience. Overall, this effort aimed to create a strong brand identity and provide a unified, engaging experience for the audience.
Introduction:
Designing the visual identity for Lexop's "Collect & Connect" Podcast involved creating a polished logo, developing a consistent color palette, and selecting fonts that connect effectively with the audience, ensuring a cohesive brand presence.
The Process
Since the podcast was poised to become a highly effective brand-building and lead-generation tool for the company, I focused on establishing a user-friendly foundation that would enable other team members to easily create social media cards and other branded assets for each new episode. I developed an intuitive website and designed flexible Canva templates for social media and website images, ensuring a consistent and visually compelling narrative. Additionally, I enhanced the video content by adding engaging intros and outros, along with well-crafted animated podcast snippets, to further elevate audience engagement.
RESULTS
This podcast initiative successfully laid the groundwork for both brand building and lead generation by creating a cohesive, engaging, and scalable content ecosystem. By focusing on a user-friendly infrastructure—such as intuitive templates, a streamlined website, and enhanced video content—we empowered the team to maintain a consistent and professional brand presence across all platforms. The combination of strategic design, compelling visuals, and high-quality audio elements not only elevated audience engagement but also positioned the company as a thought leader in the industry.