E-commerce revamp
Clöe E Cluzo
A brand under Dog E Katz Innovations Inc., dedicated to designing apparel and accessories for dogs and cats in Quebec.
ROLE:
Art Director
Photo Editor
Graphic Designer
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Key Takeaways:
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The success of this project highlighted the importance of creative resource management and standardization.
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By using a master template, I ensured that the website maintained a consistent, high-quality look, which directly contributed to a stronger brand identity and improved user experience.
Challenge:
Cloe e Cluzo, a growing brand, wanted to elevate the quality of its online presence by upgrading its website with professional e-commerce images. However, they needed to achieve this with a limited budget. The challenge was to deliver high-quality imagery that would align with the brand’s aesthetic while maximizing available resources.
Solution:
I provided creative and artistic direction, guiding the vision for the online shop and products' photoshoot to ensure the brand’s identity was captured. I directed the shoot for all the main products, overseeing the selection of flat and lifestyle photos. Post-production was handled entirely in Photoshop, where I applied meticulous editing to enhance the images, maintaining a consistent look despite budget constraints.
Execution:
To streamline the process and ensure consistency, I developed a master template for all product images, standardizing image dimensions and style. This approach allowed us to create a cohesive visual identity across the site, enhancing the overall user experience. The photos were carefully selected and edited to maintain high standards, resulting in a professional, polished aesthetic that aligned with the brand’s values.
Outcome:
The website's revamped imagery significantly improved the brand's online presence. Customers now encounter a seamless, visually appealing shopping experience that reinforces Cloe e Cluzo’s premium quality. This project demonstrated that even with a tight budget, careful planning and resource optimization can yield professional results, particularly when a cohesive visual strategy is applied.
