art direction / creative direction / photo-editing / e-commerce / shopify / branding
E-commerce Revamp
Clöe E Cluzo
A brand under Dog E Katz Innovations Inc., dedicated to designing apparel and accessories for dogs and cats in Quebec.
Introduction:
Cloe e Cluzo sought to enhance its website with high-quality e-commerce images while working within a limited budget.
My role:
As Senior Graphic Designer, I provided creative direction and handled all photo editing in Photoshop, ensuring consistent, high-quality imagery despite budget constraints.
Solution:
I selected the best available photos, both flat and lifestyle, and created a master template to standardize images across the site, resulting in a cohesive and professional appearance.
Moreover,
I enhanced video content through engaging intros, outros, and meticulously crafted animated podcast snippets to boost audience engagement.
Results:
The revamped website now features polished, uniform product images, significantly enhancing the brand’s online presence and user experience.
Key takeaways from this project include the value of optimizing resources to achieve professional results, even on a budget. Using a master template was also essential for maintaining a consistent and high-quality look across all products.
