B2B TOFU campaign
Lexop
A SaaS fintech company offering a user-friendly platform that helps businesses collect overdue payments digitally.
ROLE:
Graphic Designer
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RESULTS:
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Increased content production efficiency by 25%
Facilitating the delivery of lead generation assets and content, ensuring timely execution of marketing strategy. -
Improved Web Traffic
Significantly enhanced web sessions through strategic content optimization and social media management efforts. -
Optimized Lead Conversion
Produced high-conversion assets that effectively drove lead generation, contributing to successful top-of-funnel campaigns and measurable campaign performance.
Introduction:
The primary objective of this project was to create a compelling consumer survey report and dynamic marketing materials to drive new leads and generate engagement with the brand.
Research phase:
During the research phase, I relied on data from LinkedIn ads and performance reports of past campaigns. With this information in mind, I incorporated people-centric images while maintaining brand consistency in the campaign design.
Production phase:
In the content production phase, I employed various tools, including InDesign for editorial design, Photoshop for image editing, Illustrator for creating graphs, and Canva for supplementary materials. In terms of the landing page, I made a fresh design layout on HubSpot that was consistent with Lexop's website aesthetic. I used Canva to design a collection of social media outputs intended to be used as LinkedIn ads. To allow for dynamic content and A/B testing, I chose to create a variety of media including slides, videos, and GIFs in addition to static images.
