art direction / editorial design / landing page / digital ads / social media cards
B2B TOFU campaign
Lexop
A SaaS fintech company offering a user-friendly platform that helps businesses collect overdue payments digitally.
Introduction:
The primary objective of this project was to create a compelling consumer survey report and dynamic marketing materials to drive new leads and generate engagement with the brand.
Research phase:
During the research phase, I relied on data from LinkedIn ads and performance reports of past campaigns. With this information in mind, I incorporated people-centric images while maintaining brand consistency in the campaign design.
Production phase:
In the content production phase, I employed various tools, including InDesign for editorial design, Photoshop for image editing, Illustrator for creating graphs, and Canva for supplementary materials. In terms of the landing page, I made a fresh design layout on HubSpot that was consistent with Lexop's website aesthetic.
Production phase:
In the content production phase, I employed various tools, including InDesign for editorial design, Photoshop for image editing, Illustrator for creating graphs, and Canva for supplementary materials. In terms of the landing page, I made a fresh design layout on HubSpot that was consistent with Lexop's website aesthetic.
I used Canva to design a collection of social media outputs intended to be used as LinkedIn ads.
To allow for dynamic content and A/B testing, I chose to create a variety of media including slides, videos, and GIFs in addition to static images.
