G2 Campaign
Lexop
A SaaS fintech company offering a user-friendly platform that helps businesses collect overdue payments digitally.
Overview
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This project was a fun challenge that improved my ability to elevate brand aesthetics and leverage marketing design for lead generation and brand visibility.
Introduction:
Lexop's marketing materials upgrade was vital to propel the company's scale-up phase. As the graphic designer and social media whiz, I managed the design process in-house, ensuring brand consistency. This alignment helped reach overarching lead-generation goals.
Outputs:
One of the campaigns driving this strategy was the launch of the company's G2 profile. A new website header and a pack of social media visuals were required.
Another output was a collection of sales materials, including a product video and, a set of one-pagers and other assets to populate the G2 profile.
For events, I designed three eye-catching tradeshow booths with a versatile layout that allowed for easy addition and removal of G2 badge stickers.
