Briefing Research
Problem
Creative thinking Solutions / Strategizing
I aim for solution-driven design in every project to address marketing and communication challenges and meet the company goals. This involves generating and iterating numerous ideas and hypotheses. Creative thinking sparks innovative ideas, and those ideas drive meaningful change.
For any digital product to thrive, it must embody aesthetics, functionality, resilience, distinctiveness, and memorability. I maintain a good rapport to harmonize these crucial elements, ensuring a holistic approach to each project.
Maintaining fluid communication with the involved team(s) is key throughout this stage.