CREATIVITY THAT CONNECTS. Ready to dive in? Explore my workflow below.

How the magic happens ⇩

My workflow

Briefing Research

  • Project Goals
  • Target Audience
  • Market
  • Competitors
  • Functional Specifications
  • Content Requirements

Problem

  • User Needs
  • Product Objectives
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Creative thinking Solutions / Strategizing

I aim for solution-driven design in every project to address marketing and communication challenges and meet the company goals. This involves generating and iterating numerous ideas and hypotheses. Creative thinking sparks innovative ideas, and those ideas drive meaningful change.

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Implementation

For any digital product to thrive, it must embody aesthetics, functionality, resilience, distinctiveness, and memorability. I maintain a good rapport to harmonize these crucial elements, ensuring a holistic approach to each project.

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Content creation phase
+ Iterations

Maintaining fluid communication with the involved team(s) is key throughout this stage.

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Testing/Launch