A down-to-earth creative ready to Propel your Brand Stories to New Heights.
I'm Paula, a graphic designer and content creator. I love everything related to marketing design, communications, project management, branding, & animations.
It's all about my design process. I've helped B2B enterprises and non-profits boost brand visibility and engagement, contributing significantly to their success.
Learn all about my workflow below.
My workflow:
Briefing Research
- Project Goals
- Target Audience
- Market
- Competitors
- Functional Specifications
- Content Requirements
Problem
- User Needs
- Product Objectives
Creative thinking Solutions / Strategizing
I aim for solution-driven design in every project to address marketing and communication challenges and meet the company goals. This involves generating and iterating numerous ideas and hypotheses. Creative thinking sparks innovative ideas, and those ideas drive meaningful change.
For any digital product to thrive, it must embody aesthetics, functionality, resilience, distinctiveness, and memorability. I maintain a good rapport to harmonize these crucial elements, ensuring a holistic approach to each project.
Maintaining fluid communication with the involved team(s) is key throughout this stage.
